Following Larry’s post that blogs are hot, Googler Matt Cutts recently presented at WordCamp San Francisco 2009 and posted his slides at Straight from Google: What You Need to Know. Mr. Cutts presented some tips for optimizing a WordPress blog for Google. A few points that caught my attention:

  • WordPress takes care of 80-90% of the mechanics of search engine optimization.
  • Google crawls roughly in decreasing order of PageRank.
  • Use categories that are also good keywords.

While there is perhaps nothing earth-shaking or new contained in his slides, it’s always good to get another blogger’s perspective on optimizing a blog for Google. Good information if you have a few minutes to scan through 50 slides or so.


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