"Too many CIOs get lost in the thicket of what platforms are hot today, what buzzwords are ascendant, what tool got the reviews here, or there, and never take time to sit down with a user and observe, and listen, and talk." ~ From Mark Hurst on Good Experience. Helpful quote as I prepare to host a training session on conducting customer interviews next week. Good dialog illustrating why it’s important for management to buy in to user-centered principles.
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