The classic websites of The Church of Jesus Christ of Latter-day Saints have been Mormon.org (which explains the Plan of Salvation and restoration of the gospel of Jesus Christ) and LDS.org, the main church website for its members. The church has over 60 million page views a month and over 100,000 pages of content on lds.org.  Adjuncts to the LDS.org site are special sites for humanitarian aid, church education, provident living, and social services. The Church is upgrading its presence online constantly and reaching members and friends of other faiths all over the world.

On YouTube.com the Church has mounted selected videos into its “Mormon Messages” channel.  Included are videos regarding temples and temple worship, Mormonads, and selections from conference talks. The most popular video on the youtube Mormon Messages channel is the Easter message given by Elder Jeffrey R. Holland.  The video has had over 500,000 views.

The Church recently created a Mormon Channel that streams online.  Mormon radio is now available.  General Conference can be viewed almost instantly after it takes place on the LDS.org website.  In the future personalized online general conference journals, upgraded ward directories and content for mobile phones are planned.  The Church has also developed about 20 different Web sites specifically for search engine optimization. One example is lds.org/jesuschrist. It differs from jesuschrist.lds.org, a site launched last year, in that it is built specifically for Google searches.

The goal is to make edifying material easy to access on the internet.  A team of 20 people is focused solely on making the search experience better.  One area of focus is language transition. Different language options for content do exist on lds.org but haven’t been promoted because they’re difficult to navigate.  The goal is to have 10 languages available in a consistent format with navigable screens within the next year.

Those who are interested in learning about projects under development have a few options.  LDSTech is an open, public site that provides “a glimpse into” the technical work being done by the church.  Labs.lds.org is where church members can experience ideas under development and offer feedback, though some are just “rough concepts.” The site is a “closed environment,” and requires a user name and password.  Church members can create a login for labs.lds.org at the new LDS Account site, which will eventually create a “single sign-on experience” for all the church’s Web sites.

In the works is a general conference experience. The site features a search tool for finding talks by session, speaker, topic or keyword, while a “personalized study” tool allows users to tag, highlight and add notes to the text of talks and save them in a personal journal.  Other projects include a revamped ward directory site, a youth experience site, and general conference and ward directory options for mobile browsers.  More offerings for cell phones are also being considered.  An online TV station is also a future possibility.