Mormon.org is a website of The Church of Jesus Christ of Latter-day Saints, and the main stop online for those seeking information about the gospel, the Plan of Salvation, and the doctrines of the Church.  Visitors to Mormon.org have nearly tripled over the past year to 650,000 per month, thanks to promotional efforts and a growing public interest in The Church of Jesus Christ of Latter-day Saints.To better serve a rapidly growing audience, a newly updated version of Mormon.org launched recently with a freshened look and enhanced video sharing capabilities. The site provides a media-rich experience for its viewers and helps friends of other faiths get a sense for who Church members are and what they believe.

“The jewel of the new site is the “Videos” channel, which will deliver viewers a library of videos that can be watched online, embedded into blogs, or shared through e-mail or social networks,” Wilson said. “A cutting-edge feature of the ‘share’ and ‘embed’ functionality is the option for the viewer to crop a video clip to a specific section and then share or embed just that piece.”

The new site also profiles individual Mormons’ personal experiences with the faith. The experiences shared in the videos are real and unscripted.  Mormons who appear in the videos are from all over the world, representing the international reach of the Church. The majority of Church members reside outside the United States, and congregations are found in over 160 countries. 

Prior to this latest release of Mormon.org, the Church implemented a chat function on the site so those interested in learning more about the Church could instantly chat with a missionary who could answer their questions, 24 hours a day. Missionaries have been conducting over 40,000 online chat sessions per month. In response to the remarkable success of the online chat, that feature has been given a much more prominent place on the new Mormon.org Web site.  

Another important feature called “Worship With Us” provides a meetinghouse locator that lists the locations of thousands of Latter-day Saint chapels around world where everyone is invited to worship. Individuals interested in attending a service in their area will likely find a chapel on the site.