If you’ve got a blog then you probably already know that Google’s Blog search engine is built using components from their News search engine. Which basically means that timeliness is important if you want to capture traffic about recent news and trends.
Earlier this year, Kevin Newman blogged about using twitter trends to pick up easy search traffic for your blog. Using Twitter Search will enable you to find popular search terms “long before it pops up on Google’s Zeitgeist.” So here is Kevin’s practical advice on how to use Twitter Search to come up with those terms:
- Upload a blog post with a title very similar to the trending term – ideally you want your title to be an exact match of the trending term or at least at the beginning of your title tag.
- Make sure it’s pinged to Google blog search, you’ll probably have this set up by default but it’s important to be indexed early.
- Point a few links in its direction, they don’t have to be particularly high quality, perhaps from your twitter account or from a couple of popular blogs you know get spider-ed often and ideally have their links followed.
- Mke sure you have plenty of internal links pointing at the page – if you have a really complex page rank sculpting system in place the pages getting cached that day might not encourage the bots to spider the page you’re hoping to slingshot into the rankings.
- All the usual SEO best practice tips apply, key phrase in url, h1 etc. But you’re blogs already set up like that right?
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