Being a parent means that using the Internet is becoming increasingly helpful. According to three separate studies, over 85% of parents are now online. (Sources: Pew Internet & American Life Project survey in late 2006, US Department of Commerce study in October 2007, and Experian Consumer Research consumer survey in spring 2007.)

Percent who went online at home or at some other location:

  • 94% of women who expect to have their first or second child in the next year
  • 85% of parents with at least one child in the household

Compare that with

  • 73% in family households without children
  • 59% among non-family households

Mothers are part of an adult female Internet user population that is predicted to grow from 80.9 million in 2008 to 91.3 million in 2012. Adult females already outnumber adult males in both the general population and the Internet user population.

Chart of Internet users by gender

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