Crowdsourcing is an innovative business trend that takes collaborative work to a whole new level. Around the world, individuals are using online communities to identify people with similar experiences or interests who can share ideas, offer their expertise, and collectively accomplish work.

A lot of people have never heard of crowdsourcing. But if you’ve ever edited a Wikipedia article, uploaded a video to YouTube, or tried beta software, consider yourself an official participant. Crowdsourcing is the act of taking a job traditionally performed by an employee or a third-party provider and outsourcing it to an undefined, generally large group of people in the form of an open call. Using the technique, an organization can tap into the collective intelligence and expertise of the public at large to complete the task. Crowdsourcing can include anything from gathering feedback on a new idea, asking for help to solve a problem, or actually accomplishing the task at hand.

Crowdsourcing isn’t a magic tool for solving all problems, but consider the benefits of turning to a larger community to tap into their expertise or get feedback and new ideas. What ideas do you have that could benefit from crowdsourcing?

The Church uses crowdsourcing

The Family History Record Extraction program is an example of crowdsourcing. People around the world contribute their time and talents in a defined process to perform controlled work. The curriculum development process is another example of crowdsourcing. Committees of members are tasked with writing lesson manuals. Before lesson manuals are printed, lessons are sent to teachers in many countries to test the lessons in actual classroom settings and provide feedback.

In what new ways would you suggest the Church consider crowdsourcing?

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