Richard Miller explains how Google Local Search can be used to advantage in online missionary work. Google can now determine by your IP address where you are searching from and tries to make the search results more relevant to your location.

This can actually help when people look for information about our faith, because Google may present them with local search results, such as a blog post from a member in their city or a picture of the temple in their area. These local, authentic experiences may have a greater impact than more general sources. It can make it easier for the person to connect with you if you live close-by. It can also help make your experience show up higher than others that aren’t specific to a location, because Google sees your local result as more relevant for the searcher.

So, when you post your experiences online, use titles that will help you show up in the local search results, such as:

“What it’s like to grow up as a Mormon in Las Vegas, NV”
“How I feel when I visit the San Diego California Mormon Temple”
“Why I was a Mormon missionary in Tulsa, Oklahoma”

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