I’ve been thinking about the audience of this blog.  Whether you are a public speaker, author, or Web site developer, it’s a good idea to know your audience.  I know our intended audience is LDS parents and youth, but without some research, I don’t know if that is the actual audience coming to the blog and reading it.

Web Analytics
Visitor tracking through Web analytics can tell us a lot about the audience of LDS Media Talk, but not everything.  Through Web analytics, I know how many people come to the site, where they are from, how long they stay, what articles they view, etc. but I don’t know if they are members of the LDS Church or not, nor do I know if they are parents or youth or neither.

Visitors to the Site
About 5,000 visitors come to the blog each month (4,854 in the month of November) plus there are over 1,100 people that subscribe to the RSS feed of the blog.  During November, there averaged about 200 people a day coming to the blog.

Time on Site
Looking at the last month of data, the average person spends about a minute and a half on the site. As you can see in the graph above, there seems to be an upward trend, which indicates we might be doing better at providing content people like to see.  I certainly hope that’s the case.

Geo-Segmentation
Web analytics data tells us that we have visitors from about 100 countries throughout the world and all 50 states in the US.  A majority of the US visitors are from Utah, followed by California, then Arizona, Idaho and Texas (as can be seen in the green heat map).

Audience Participation
The Web analytics data helps us in indispensible ways to know our audience, how frequently they read the blog, and where they are from.  But despite all this great Web analytics data, we still don’t know for sure if we are reaching our intended audience, LDS parents and youth.  So I thought I’d just come out and ask.  Below you will see a survey (if you don’t see it in your RSS reader or email, then go to the actual blog Web site and you will see it).  Please fill out the survey and soon we will know our audience better.  Thanks.

Note: There is a poll embedded within this post, please visit the site to participate in this post's poll.
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