Online radio, iPod/MP3 players, and podcasting are growing.

  • 17% of the U.S. population (ages 12+) listens to online streams of AM/FM radio broadcasts every week.
  • 20% of the 25-54 year-old population listens weekly. 
  • Online radio listeners are more likely to be upscale, well-educated, and employed full time.

iPod and portable MP3 player use also continues to grow dramatically:

  • 42% of people aged 12+ own a portable MP3 player; that number is 64% for 18-24 year-olds
  • 32% of people aged 12-24 are spending less time with over-the-air radio, specifically due to time spent with portable MP3 players
  • 22% of Americans 12+ have ever listened to an audio podcast
  • 11% (27 million) reported having listened to an audio podcast in the past month in 2009

The complete study, The Infinite Dial 2009: Radio’s Digital Platforms, may be downloaded free of charge from Arbitron and Edison Research Web.


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