The Hotel Utah (now the Joseph Smith Memorial Building) in Salt Lake City was Utah’s grandest hotel from the time it opened in 1911 until it closed as a hotel in 1987. The historic corner it occupies directly east of Temple Square was the long-time site of the General Tithing Office, the Salt Lake Bishop’s Storehouse, and the Deseret News, and the Church was the major (but not exclusive) holder of Hotel Utah stock.
These advertisements from the Improvement Era of 1944 are almost “anti-advertisements” — they seem on the surface to say “Don’t patronize us! Leave us to serve the cause of the war!” In any case, these ads kept the Hotel in the minds of possible patrons, allowed the Hotel to continue to support the magazine with necessary revenue, and give us a great glimpse at the variety of home front activities that made up the war effort during World War II.
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January (and December)
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March
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July
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September
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November
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