During his keynote at SES Chicago 2010, Avinash Kaushik, a website analytics evangelist and author said The Church of Jesus Christ of Latter-day Saints has “done a marvelous job…of doing great SEO (search engine optimization)." In an interview following his keynote address, Kaushik noted that the Church’s LDS.org website ranks high in a Google search for “church” and that Church websites use a great deal of diversity in keyword terms to attract significant traffic. “We could learn from the SEO work that the LDS Church has done,” he said.

Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. Other forms of search engine marketing(SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine.