Thanks to everyone who has created a profile on Mormon.org to ”let [their] light so shine before men” (Matthew 5:16).

The Mormon.org media initiative has two components:

1. An ongoing Internet and social media campaign that has generated:

• millions of first-time visitors to Mormon.org
• tens of millions of page views on the site
• over 1 million chats the past 12 months on Mormon.org

2.  A television and outdoor advertising campaign in selected U.S. cities and Brisbane, Australia, that has also produced exciting results. During the first month:

• new visitors to Mormon.org are up 170%
• page views are up 240%
• chats are up 25%
• over 50 news stories have been done about the campaign in the media markets

How You Can Help

Share Your Mormon.org Profile
Many members are finding it helpful to write the URL (web address) to their profile on the back of Mormon.org pass-along cards (available through the Online Store, item #09428000). To find your profile’s URL, go to Mormon.org, select “Our People” then “View Your Profile.” Log on using your LDS Account. When your profile appears, simply write down the address found at the top of your browser.

Some members have been creative. For example, some have printed stickers with the URL and then attached them to the back of pass-along cards. Other members have included their profile’s URL on their Facebook page and Twitter account. Others have included it as their signature on personal e-mail accounts.

You can also place a button on your blog or website to link to your profile. There are various great images available at mormon.org/profile under “Share Your Profile.” After you sign in and create your own profile to share with the world, click on the left tab titled “Share your Profile,” select your button and then add it to your blog or website.

Using Social Media

Many members are using social media to share the media initiative with family and friends:

• On Facebook, if you Like the page facebook.com/mormon, whenever something new is posted to the page (several times a week), it will appear in your news feed. You then have the option to Like what has been posted and Share it. This will enable all of your friends to also see the post.
• On Twitter, if you follow twitter.com/mormonorg, whenever Mormon.org posts a new tweet, you will see it in your feed. You can then simply retweet which will enable those following you to see the tweet.
• On YouTube, if you Subscribe to the youtube.com/mormon page, you can Like the videos and receive notifications when new portraits are posted and you will have a variety of options to share them.
• On Google+, you can add the page plus.google.com/s/mormon.org to your circles to see posts from Mormon.org. You can then choose to +1 them or share them so that others will see them as well.

Contact Them

Mormon.org would love to hear from you. Please e-mail experiences you are having and ideas for sharing the campaign with others to ideas@mormon.org.

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