The Church has just launched an impressive Christmas initiative online at mormon.org/christmas that centers on the reason for the season—Jesus Christ. And you are  invited to help spread the message.

The initiative is intended to help people understand that Mormons are Christian. The messages emphasize a Christmas season centered on the Savior, family, love, service, and worship, and refer people to mormon.org, where they can learn more about the Church and the gospel. Below are images from the mormon.org/christmas website.

Please help spread the message by joining in conversations about the Church and using social media to share the resources offered on the site. Invite people to go to mormon.org/christmas and download free Christmas music from the Mormon Tabernacle Choir, request a free Bible, download the Bible Videos app for Android and Apple iOS, chat with a member, or request a missionary visit. You can also send free Christmas e-cards that depict key events surrounding the birth of Jesus Christ. You can share the Christmas story with family and friends through these cards, which can be posted on Facebook, Twitter, Pinterest, and Google+.

The Christmas initiative also includes extensive advertising in Manhattan, New York, with interactive and static billboards, advertising on buses and on the Internet, and even taxicab toppers. Below is a billboard in Times Square.