The Church of Jesus Christ of Latter-day Saints (also known as “LDS” or “Mormons”) has been running spots on the Internet, radio, and television in key cities across the nation. They highlight average Mormons and promote the updated Mormon.org Web site. This media campaign is receiving a lot of media attention:

The media campaign features young, active, and diverse Americans who talk about their jobs, their families, and their passions. Each one ends the same way, by declaring their faith. The purpose of the videos is to bridge the gap between perception and reality, with the hope of dispelling myths about members of the Church.

Learn more background about the new Mormon.org and a behind-the-scenes look at the creation of the site.

I'm a MormonIf you want to help promote the new Mormon.org, you can place a button on your blog or Web site to link to your profile. Get yours at mormon.org/profile. After you sign in and create your own profile to share with the world, click on the left tab titled “Share your Profile,” select your button and then add it to your blog or web site.


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