The BYU Ad Lab, which is part of the BYU Dept. of Communications, has become the first student-run ad agency to win a professional award from the One Show Entertainment, one of the advertising industry’s top honors.

The award was for a music video they made during last summer’s world-record-setting water balloon fight on BYU’s campus. The video features Kyle Andrews singing while 4,000 BYU students threw more than 120,000 water balloons to break the record for the world’s largest water balloon fight. The video has been watched about 1.3 million times. Good job, BYU Ad Lab.

Below is a behind-the-scenes look at the making of the video:


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