Hello.  My name is Jimmy Smith.  I am the Web Analytics Product Manager at the LDS Church, and along with Greg McMurdie, I am the newest contributor to the LDS Media Talk blog.  Prior to landing here at the Church earlier this year, I was a Marketing Analyst for FedEx in Memphis, TN and prior to that I was a Software Engineer for Motorola in Fort Lauderdale, FL.  My educational background is a BS in Electronics Engineering Technology from BYU in 2001, and an MBA from Arizona State University in 2005. In my role at the Church, I:

  • Manage the relationship with our Web analytics vendor, Omniture
  • Produce enterprise-wide analysis of the performance of Church Web sites (about 100 of them, 35 domestic and 65 international/country sites)
  • Train Church employees to use Web analytics to improve site performance
  • Set Web analytics best practices and share success stories

    • I am married to the lovely and gracious Heather, and we have three children, Hannah, Abraham and Maxwell.  I am very grateful that my full-time employment is working for the Church and striving to hasten the work of the Lord my making Church Web sites better.  I am also grateful that Larry Richman has allowed me to be a contributor on this blog; I hope I can make a positive influence on all its readers and I look forward to conversing (electronically) with all of you.


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